What is defeat? In becoming a "1 in 104 million" Boy Scout and being accepted into a top college ad program, I know a challenge and rise to the occasion. Recently I was Strategist of a 2x Award-winning creative brief, for an NBA charity's nationwide program sell, and for a software company in their innovative brand-work mission. The impossible is just my next ad adventure!
2X AWARD-WINNING CREATIVE BRIEF
Branding Strategist & PPT Creator
In my over 2 year journey with the BYU AdLab, I've strategized in writing a brief for the nonprofit BeautyRedefined–which project 'Bodies' won an AAF Utah Gold Award* & One Club Award** –and for a Salt Lake City, Utah client's rebranding initiative for their summer writing camp business. I also created a slide deck for a big brief pitching event I ran and organized for 100+ agency members.
*AAF Utah Award (@54:56):
**One Club Award: oneclub.org/awards/youngones/-award/42205/bodies
BYU Marriott School of Business
Podcast Promoter on Twitter
I recently completed a job with Professor Aaron Miller, a BYU faculty member and Ballard Center Associate Director. For and alongside him I researched inspiring working professionals as I brought to life Professor Miller's vision of publishing a podcast for service-minded individuals to learn to lead meaningful, selfless lives. In bringing to light his vision, I articulated carefully crafted research questions to shine light on exemplar leaders in business, the non-profit sphere, and more. I also decided to promote Prof. Miller's podcast on his personal Twitter page, writing tweets specifically designed to increase CTR's (click-through rates) to his podcast. Together we inspired hope in Americans!
Harmon Brothers Ad Agency
Facebook Ad Copywriter & Analyst
I worked for an Advertising Agency known as Harmon Brothers in the capacity of a Facebook ad buying. Through this once in a lifetime experience, I truly learned how to patiently analyze competitors, learn about various industries, and get my hands dirty with Facebook Ads Manager. I know how to track KPI's critical to ad performance, and craft copy that sells + dazzles.
IB - Selling Improv Tix.
Facebook Ad Buyer & Focus Group Leader
At ImprovBroadway I spent 6 months selling theatre tickets for a Utah improv business. Setting up a Facebook Pixel on the company's site, I tracked consumer actions after they clicked off of Facebook. Eventually I found 5 maximally profitable marketing messages for the company to use in advertisements on Facebook and a niche, dating app called Mutual. Also, I ran a focus group with customers to verify Facebook's quantitative data and form a solid, cohesive advertising strategy.
HintDrop LLC, CEO
Instagram Advertiser & Website/Logo Designer
Acting as Founder of a chocolate, flower, and message delivery business I designed its logo, copy-wrote its sylleptic tagline "Your Heart. Delivered." and designed then hintdrop.com.. a digital shop selling the aforementioned items. I also utilized targeted Instagram ads in reaching new customers.